To provide high-quality corrugated containers at prices well below competitors, while pioneering the world’s most sustainable box and establishing the NuPaper brand globally as the leader in environmentally responsible packaging, where consumers demand NuPaper boxes as the preferred choice.

NuPaper will win in two ways. First, our proprietary method produces corrugated boxes 40% cheaper than any other manufacturer, thanks to technology that reduces wasted fiber, energy, and emissions.

Second, we will build a globally recognized brand as the world’s lightest and most sustainable packaging solution, offering unmatched sustainability without compromising on quality or price. This will make the NuPaper Box the preferred choice for consumers.

Additionally, our lighter boxes will lower distribution costs for customers, giving them a competitive edge. It’s a win-win for both business and the environment.

NuPaper needs the capability to swiftly enter the market and leverage our technology in a short time period and then continue to be the leader in technological cost innovation.

NuPaper also needs the capability to acquire capital and leverage that capital to expand and absorb market share. Our technology if patented will no longer be unfair after the patent period expires. It is thus advantageous to consider the possibility of not patenting the primary advantage.

At NuPaper we will create management systems in a holacracy framework prioritizing and incentivizing creativity and innovation with a customer focused mindset. If internal customers must exist, NuPaper will create a free market framework for internal customers to exercise choice for external supply to naturally drive competition and internal supplier competition.