-
The Basics of the Problem
A tree can go strong because its cellulose fibers are oriented in the direction that strength is needed – vertically.
A box is also made of cellulose fibers and needs to be strong vertically.
No manufacturer can align fiber vertically in a box. The best possible alignment today is random.
-
NuPaper's Solution
Paper manufactures can easily align fibers in the horizontal direction of a box.
Despite decades of R&D, the theoretical limit is random, achieving only 50% alignment. True vertical alignment remains unsolved.
NuPaper shifts its approach by producing boxes 90 degrees from traditional methods
This allows the horizontal fiber alignment at the paper manufacturer to become the vertical alignment at the box plant.
-
Current Technology Overview
Box plants purchase rolls of paper from paper manufactures.
They unwind the rolls of paper and pass them through gears that flute the paper in the cross direction being processed to create the corrugated portion of the box wall.
Paper is fluted in the cross direction (CD), meaning the flutes are created perpendicular to the length of the paper as it moves through the process.
-
NuPaper's Technology
NuPaper MD Corrugator allows box plants to invert the fluting process 90 degrees from industry standard
Paper is fluted in the machine direction (MD), meaning the flutes are created parallel to the length of the paper as it moves through the process
NuPaper’s box is now 60% stronger which allows the box plant to purchase 40% less paper to produce the same number of boxes.
-
The Resulting Business
-Patent-pending technology for lighter, stronger, and more cost-effective corrugated boxes
-5X higher margins than traditional manufacturers
-40% reduction in energy, water, and carbon footprint
-Sustainable without compromise—no trade-offs in quality, cost, or manufacturability
-Globally recognized brand that customers demand due to its unmatched sustainability results and lightweight design, which lowers their distribution costs